Most Expensive Google Ad Keywords

Cory Doctorow writes:

Boing Boing: Most expensive Google ad keywords listed: This list of the highest-paying Google advertising keywords is exciting for its very dullness: if there's one thing that's become clear it's that in 2006, the most aggressive users of keyword advertising are asbestos lawyers, ambulance chasers, and mortgage brokers.

$54.33 mesothelioma lawyers
$47.79 what is mesothelioma
$47.72 peritoneal mesothelioma
$47.25 consolidate loans
$47.16 refinancing mortgage
$45.55 tax attorney
$41.22 mesothelioma
$38.86 car accident lawyer
$38.68 ameriquest mortgage

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MarsEdit: Easy weblog editing

Comments

[Ginger Yellow]

Given those results, I'm surprised misspellings of mesothelioma aren't up there as well.

[wetzel]

So if you search on 'car accident lawyer' and click on one of the google ads you could cost some ambulance chaser fifty bucks?

That would be wrong.

[Bucky]

Sorry, Dr. DeLong, that post failed to get any of those google ads on your site. Try a longer post in which you use all the words more three or four times.

[Tom Cecere]

If you click through on one of the buyers' sites, yes, it costs them $50. Lovely world, isn't it? Now, if we could only get 1,000,000 people to do it, and then pass a windfall profits tax on Google...hmmm.

[Dirk]

Dr. DeLong,

I read your blog almost every day and generally have a lot of respect for your reliance on real data instead or rumors. But this post reduces your credibility. Where did these numbers come from? I have been managing Google AdWords campaigns on mesothelioma for years (yes, since the current AdWords program began), and the cost for some of those words has never been close to what BoingBoing says and you repeat. Does Cory Doctorow have any basis for these numbers?

Believe me, they are inaccurate.

[otto]

So an asbestos lawyer, a personal-injury chaser, and a mortgage broker walk into a bar...

[nate]

What about Jon Stewart and the Daily Show?

I wonder about ads for "colloidal silver".

[nate]

Is impact a noun, verb or both?

[bhagavathy]

I'll just say this. The prices posted here are, at best what Google estimates for a new customer, at worst they are horrible guesses by Google's estimator (of which stories are numerous). Actual paying customers pay far less because Google uses a complex mathematical formula to price your keywords (this formula includes relevancy, so in theory the person at the top could be getting their clicks for almost free). This is not to claim that prices for those keywords aren't very high. But anybody who claims to tell you what top position costs on Google for any keyword does not really know how much it costs.

[anonymous]

I read this and immediately searched on google for refinance mortgage. I clicked on every single listing. I figure I'm still not even for all of the money these folks have taken from me over the years.

[Dan Ryan]

Seems like a dissertation idea.. Google AdSense as a measure of rent-seeking activity..

[Malc]

Nice post. Mesothelioma makes me laugh, those lawyers must be making a killing. If you get bored, you can always go spend their money with a few clicks ;-)

[robert waldmann]

Brad Come on. I know it's always nice to get money, but can't you think of a less obvious way to get the valuable words posted in your blog ? How about

"I have to refinance my mortgage with ameriquest and consolidate loans, so that I can pay to treat my lawyer's peritoneal mesothelioma. Otherwise I would have to find a new tax attorney."

See it makes perfect sense. No one would be suspicious.

[Ed Clarke]

Check out the following posting on Econometa --
"Auctions and Inefficiencies in Online Advertising"
Links found there offfer an interesting perspective on Google/Search Engine online ad pricing methods.

http://www.econometa.com/archives/41

[iknowall]

Search for in all major search engines simultaneously on the site http://www.iknowall.com.
Simultaneous search on Google, Yahoo and MSN Live Search.

Try http://www.iknowall.com