Freakonomics Clones

I have a review of Freakonomics clones in the Chronicle of Higher Education Review:

In the beginning were the Steves--Steve Dubner and Steve Levitt, that is. And Steve Dubner interviewed Steve Levitt, who taught at the University of Chicago and had won the American Economic Association's Clark Medal as the outstanding young economist in his two-year cohort. And Steve Dubner and Steve Levitt begat, or conceived or brought forth, Freakonomics, which sold many copies and populated the land. And the publishers of America looked upon Freakonomics, and saw that it was good.

And the publishers of America said, "Let us commission and publish many books sort-of like Freakonomics, for here is a previously-unexploited market segment, and there is unexpectedly-high demand for books that use economists' reasoning presented in clear prose to investigate and explain curious events and patterns in our social life. And let there be marketing campaigns. And TV appearances. And review copies."

And Basic Books and Robert Frank begat The Economic Naturalist. And the Free Press and Steven Landsburg begat More Sex Is Safer Sex. And Dutton Press and Tyler Cowen begat Discover Your Inner Economist. And they were fruitful, and multiplied, and replenished the Earth, and subdued it: and had dominion over the fish of the sea, and over the fowl of the air, and over every living thing that moveth upon the Earth.

And there was evening and there was morning, another day...

My favorite is Tyler's Discover Your Inner Economist.