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October 12, 2009

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low-tech cyclist

I started to read that column, just for shits and giggles, but realized by the end of the second paragraph that I couldn't bring myself to care enough to keep reading.

And that anyone who cared enough to *write* that column was in pretty sad shape. The end really can't be that far off for Will. He makes Robert J. Samuelson look good, and that's really saying something.

But Levenson's larger point is important, and the fact that the WaPo hasn't grasped it shows why their crashing and burning is inevitable.

Opinion, even quality opinion, is a free and abundant resource these days. Paying serious money for opinionators - and especially for truly lousy opinionators - is an incredible waste of money.

When a daily newspaper in a financial tailspin wastes money in this fashion, at the same time as they're cutting actual reporting - their actual competitive advantage - right and left, there's really no reason to believe that they'll get a clue in time to save themselves.

Besides, it seems clear that the WaPo's sense of self-worth is wrapped up in trying to persuade policymakers of the correctness of its royalist view of the world. They'll keep on spending their money on that until they have no money left to spend.

That is why the Washington Post will die.

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