They publish Mark Penn, who writes:
America's Newest Profession: Blogging: It takes about 100,000 unique visitors a month to generate an income of $75,000 a year...
Ummmm... I get about a million page views a month all in all--which I think translates into about 100,000 unique visitors--and I make $3,000 a year off the weblog. It's a play in the intellectual influence game, a sounding board, a clippings file, and a loss leader.
The fact that Mark Penn is out without a keeper amazes me.
The fact that the Wall Street Journal is out without a keeper amazes me.
UPDATE: Mark Penn responds to critics:
As far as the $75,000, the Technorati report says that of those bloggers who had 100,000 or more unique visitors, the average income is $75,000. True, it's not the median, but it is the average. We can quibble about how easy it is to make this kind of money -- but the point is, the huge potential is there.
Words fail me. The innumerate stupidity--IT BURNS!!!! For the first time I understand the intonation with which senior economic advisers to Hillary Rodham Clinton in late 1991 said the words "Mark Penn."