[Romney] must use humor, for three reasons. One is that wit breaks through and sharpens all points. Another is that it is natural to him. Before the voting in Iowa, he wryly told a friend that the caucuses were like the LaBrea Tar Pits: “No one comes out the way they went in.” On a conference call recently, he asked a question of his staff. No one answered. Mr. Romney waited. “Bueller? Bueller?” he said, in a perfect imitation of Ben Stein.
Third, President Obama can’t stand to be made fun of. His pride won’t allow it, his amour propre cannot countenance a joke at his own expense. If Mr. Romney lands a few very funny lines about the president’s leadership, Mr. Obama will freak out. That would be fun, wouldn’t it?